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	"title":"湘西职院经贸学院实践团到保靖县大妥村开展“三下乡”活动",
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	"publishtime":"2026-07-11 18:33:41",
	"source":"红湘西客户端",
	"author":"彭弘 郭淑媛 刘瓅",
	"editor":"杨思思",
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	"content":"<section data-role=\"paragraph\" id=\"newAircloud_editor_2.0.1\"><p style=\"text-indent: 2em; text-align: justify;\">团结报·红湘西客户端7月11日讯（全媒体记者&nbsp;彭弘 通讯员 郭淑媛 刘瓅）近日，湘西民族职业技术学院经济贸易学院“商途助农”实践团，到素有“酉水明珠”之称的保靖县复兴镇‌大妥村，开展为期一周的暑期“三下乡”社会实践活动，依托经贸专业优势，以“直播助农+红色影像”双模式赋能乡村振兴，用青春力量助力乡村产业升级、传承本土红色文脉。</p><p style=\"text-indent: 2em; text-align: justify;\"><br></p></section><section data-role=\"paragraph\"><p style=\"text-indent: 2em; text-align: justify;\">本次活动构建校地协同服务模式，省、州、县三级驻村干部、村“两委”与实践团师生分工协作、同心发力。驻村工作队与村干部熟悉村内产业、农户资源及本土文化，提供一线实情支撑；学院指导老师结合电商、新媒体专业特色，针对乡村发展痛点制定精准服务方案。双方高效联动，村级统筹人力、场地资源，学子团队承接直播运营、乡村宣传片拍摄等工作，实现高校专业资源与乡村发展需求精准对接，搭建起青年服务基层、乡村借力人才发展的双向赋能平台。</p><p style=\"text-indent: 2em; text-align: justify;\"><br></p></section><section data-role=\"paragraph\"><p style=\"text-indent: 2em; text-align: justify;\">针对乡村农特产品销售渠道单一的难题，实践团创新打造多元化直播场景，通过定点直播间专场、田间地头实景、农户家中沉浸式、乡村赶集流动式四大直播模式，全方位推介大妥村特色农产品。队员们在标准化直播间推介茶油、碱水面、时令果蔬等本土好物；深入种植基地实景采摘、现场讲解，直观展示农产品优良品质；走进农户家中沉浸式分享特产背后的乡土故事；依托乡村赶集场景边走边播，沉浸式展现乡村烟火气。本次实践日均开展2场助农直播，累计直播时长超30小时，以接地气、多样化的直播形式，有效打通农产品线上销售通路，让湘西深山好物走向更广阔的市场。</p></section>",
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